LUCID is a progressive consultancy firm and design incubator specializing in the advancement of wholesale, retail, and direct to consumer businesses primarily in the apparel, shoe and accessory markets. We apply our expertise in business strategy, merchandising, design, international sourcing and multi-channel marketing to empower our clients with the insights and execution necessary to become market leaders. By turning strategy into action, LUCID has delivered over a billion dollars in added revenue for innovative companies at all stages, including iconic brands like Comme des Garcons, Levis Strauss & Co., Ralph Lauren, Nike, Harvey Nichols and Target.
Marty is a noted business architect, a Chief Executive, Creative, Merchandising Officer, President and Creative Director who founded AXIS, a renowned men’s/women’s contemporary apparel brand, acquired by Perry Ellis International. His existing company LUCID, an international business consultancy and design incubator, has restored four distressed businesses, and advises early to medium growth stage businesses, as well as iconic apparel, shoe and accessory brands worldwide.