LUCID is a progressive advisory firm specializing in the advancement of wholesale, retail, and direct to consumer businesses. We apply our expertise in business strategy, merchandising, design, international sourcing and multichannel marketing to empower our clients with the insights and execution necessary to become market leaders. By turning strategy into action, LUCID has delivered over a billion dollars in added revenue for innovative companies at all stages, including iconic brands like Comme des Garcons, Levis Strauss & Co., Ralph Lauren, Nike, Harvey Nichols and Target.
Marty is a noted business architect, brand and product evolutionist, developer, creative director and awarded omni-channel marketer with a comprehensive knowledge of ethical and sustainable manufacturing. He was the Founder, CEO, and Co-Designer of the contemporary men's and women's apparel company, AXIS, which was distributed in 1,400 retail doors worldwide. He opened 3 AXIS retail stores, 2 with Fred Segal, and one in Harvard Square, Cambridge, Massachusetts. Marty successfully exited AXIS after nine years, and it is a Perry Ellis International Brand today. His existing company, LUCID, has successfully advised over a hundred companies with a core focus on both product and operational excellence.